Privacy policy

Privacy Policy

Last updated: September 6, 2026

Rustic Edge Customs (“Rustic Edge Customs,” “REC,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit RusticEdgeCustoms.com, purchase from us, submit a custom order, communicate with us, or otherwise use our services.

1. Personal Information We Collect

Depending on how you interact with Rustic Edge Customs, we may collect the following categories of personal information:

Contact Information

This may include:

  • Name
  • Email address
  • Phone number
  • Billing address
  • Shipping address

Order and Transaction Information

This may include:

  • Products purchased
  • Product selections
  • Sizes and colors
  • Quantities
  • Customization instructions
  • Order history
  • Shipping and delivery information
  • Payment confirmation and transaction information

Payment-card and other payment information is generally processed by Shopify and our payment providers rather than stored directly by Rustic Edge Customs.

Custom Order Information

When you request a customized or personalized product, we may receive information you provide for production, such as:

  • Names
  • Dates
  • Custom wording
  • Logos
  • Artwork
  • Photographs
  • Design files
  • Other personalization details

We use this information as necessary to communicate with you and produce your order.

Customer Service Information

We collect information you choose to provide when contacting us about an order, product, complaint, custom request, or other question.

This may include photographs of damaged or incorrect products submitted for customer-service purposes.

Website and Device Information

When you use our website, certain information may be collected automatically, including:

  • IP address
  • Browser type
  • Device information
  • Pages viewed
  • Referring website
  • Shopping and cart activity
  • Approximate location derived from technical information
  • Information collected through cookies and similar technologies

2. How We Use Personal Information

We may use personal information to:

  • Process and fulfill orders
  • Produce customized and personalized products
  • Process payments
  • Arrange shipping and delivery
  • Provide order updates
  • Respond to customer questions
  • Handle damaged, defective, or incorrect-order claims
  • Maintain customer accounts where available
  • Prevent fraud and unauthorized transactions
  • Maintain and improve our website
  • Analyze store performance
  • Comply with legal, tax, accounting, and regulatory obligations
  • Enforce our policies and Terms of Service
  • Send marketing communications when permitted by law and your communication preferences

We do not use customer-supplied customization information for purposes unrelated to providing our products and services unless otherwise permitted by law or authorized by you.

3. How We Disclose Personal Information

We may disclose personal information when reasonably necessary to operate Rustic Edge Customs.

Recipients may include:

Shopify

Our online store is powered by Shopify. Shopify processes information necessary to provide our storefront, checkout, customer-account, security, analytics, and ecommerce services.

Payment Providers

Payment processors may receive information necessary to authorize and process payments and prevent fraud.

Shipping and Delivery Providers

Shipping carriers and related service providers may receive information such as your name, shipping address, contact information, and order information necessary to deliver an order.

Service Providers

We may use service providers for functions including:

  • Website hosting and ecommerce
  • Email communications
  • Analytics
  • Customer reviews
  • Marketing
  • Fraud prevention
  • File storage
  • Business operations

These providers may process information as necessary to provide their services.

Legal and Business Purposes

We may disclose information when reasonably necessary to:

  • Comply with applicable law or legal process
  • Respond to lawful government requests
  • Protect Rustic Edge Customs, our customers, or others
  • Investigate fraud, abuse, security incidents, or illegal activity
  • Establish, exercise, or defend legal claims

Information may also be transferred as part of a merger, acquisition, sale, restructuring, or other business transaction involving Rustic Edge Customs.

4. Advertising, Analytics, and Data Sharing

Rustic Edge Customs does not sell personal information for money.

We may use analytics, social-media, advertising, or marketing technologies to understand how customers interact with our store and to advertise our products.

Depending on which technologies are enabled, certain information such as online identifiers, device information, website activity, or shopping activity may be disclosed to analytics or advertising providers.

Some privacy laws may define certain advertising-related disclosures as “sharing,” “sale,” or “targeted advertising” even when no money is exchanged for the personal information.

Where required by applicable law, you may have the right to opt out of these activities.

We honor legally required opt-out mechanisms, including Global Privacy Control signals where applicable.

5. Cookies and Similar Technologies

Our website and the services that support it may use cookies, pixels, local storage, and similar technologies.

These technologies may be used to:

  • Operate our website and checkout
  • Remember preferences
  • Maintain shopping-cart functionality
  • Provide security and fraud prevention
  • Measure traffic and website performance
  • Understand customer interactions
  • Support advertising or marketing where enabled

Your browser may allow you to block or delete cookies. Some website functions might not operate properly if certain cookies are disabled.

Where required, additional cookie or privacy controls may be presented through our website.

6. Marketing Communications

If you choose to receive promotional emails or other marketing communications, we may use the contact information you provide for that purpose.

You may unsubscribe from promotional emails by using the unsubscribe link contained in those messages.

Even after opting out of marketing, we may still send non-promotional communications related to orders, transactions, customer service, security, or other necessary business matters.

7. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

  • Fulfilling orders
  • Maintaining business and transaction records
  • Providing customer service
  • Resolving disputes
  • Preventing fraud
  • Meeting tax, accounting, and legal requirements
  • Enforcing agreements and policies

Retention periods vary depending on the type of information and the reason it was collected.

When information is no longer reasonably required, it may be deleted, anonymized, or otherwise handled as permitted by law.

8. Security

We use reasonable administrative, organizational, and technical measures intended to protect personal information.

However, no website, electronic transmission, payment system, or storage method can be guaranteed to be completely secure.

Please do not send highly sensitive information through unsecured communication channels.

9. Your Privacy Rights

Depending on where you live and which privacy laws apply, you may have rights regarding your personal information.

These may include the right to:

  • Request access to personal information
  • Request information about how personal information is used or disclosed
  • Request correction of inaccurate personal information
  • Request deletion of certain personal information
  • Request a portable copy of certain information
  • Opt out of certain sale, sharing, or targeted-advertising activities
  • Limit certain uses of sensitive personal information where applicable
  • Withdraw consent where processing relies on consent
  • Appeal certain privacy-request decisions where required by law
  • Exercise privacy rights without unlawful discrimination

Not every right applies in every jurisdiction or circumstance, and certain legal exceptions may apply.

10. California Privacy Rights

California residents may have additional privacy rights under California law when those laws apply to Rustic Edge Customs and the particular processing activity.

These rights may include rights to know, access, delete, correct, opt out of certain sale or sharing of personal information, and receive equal treatment for exercising privacy rights.

Rustic Edge Customs does not knowingly sell personal information for monetary payment.

If applicable advertising technologies result in disclosures considered “sharing” or “sale” under California law, customers may exercise applicable opt-out rights through available website privacy controls, Global Privacy Control where legally required, or by contacting us.

11. Privacy Requests

To submit an applicable privacy request, contact:

Email:
Sales@RusticEdgeCustoms.com

Mail:
Rustic Edge Customs
1172 South Main Street #369
Salinas, CA 93901
United States

Please clearly state that your message concerns a privacy request and describe the right you wish to exercise.

We may need to verify your identity before completing certain requests.

Where permitted by law, an authorized agent may submit a request on your behalf. We may request information necessary to verify the agent’s authority and the identity of the person whose information is involved.

We will respond within the time required by applicable law.

12. Children’s Privacy

Our website and services are intended for general audiences and are not directed toward children.

We do not knowingly collect personal information directly from children in violation of applicable law.

If you believe a child has provided personal information to us improperly, please contact us so we can review the matter.

We do not knowingly sell or share the personal information of individuals under 16 in a manner requiring affirmative authorization under applicable law.

13. Third-Party Websites and Services

Our website may contain links to websites or services operated by third parties.

Rustic Edge Customs does not control the privacy, security, or information practices of third-party websites.

We encourage you to review their privacy policies before providing personal information.

14. International Processing

Shopify and other providers used by Rustic Edge Customs may process information in locations outside your state, province, or country.

When required by applicable law, appropriate safeguards may be used for international transfers of personal information.

15. Changes to This Privacy Policy

We may update this Privacy Policy when our business practices, technology, services, or legal obligations change.

The current version will be posted on our website and will show the date it was last updated.

16. Contact Us

For questions about this Privacy Policy or our privacy practices, contact:

Rustic Edge Customs
Sales@RusticEdgeCustoms.com
1172 South Main Street #369
Salinas, CA 93901
United States
RusticEdgeCustoms.com